This just in: Generate A.I. content for ANY Hootsuite account with Lately. Here’s how
Once upon a time, there was a rock ‘n roll dj, broadcasting to 20
million listeners a day for Sirius/XM. And she learned how to turn
listeners into fans (a.k.a. customers into evangelists) by tapping
into old-school trigger points and tying them together with new ideas.
That was our CEO, Kate, back in the day.
Then Kate started a marketing agency and used the same methodology
with words and an overwhelming amount of (ugh) spreadsheets for
then-client, Walmart.
well, not just Walmart. It was a partnership between Walmart, United
Way Worldwide, National Disability Institute, and tens of thousands of
local, small business and nonprofit affiliates. In other words, every
size business across for-profit, nonprofit and government.
With Kate’s system, they achieved a 130%, three year, year-over-year
ROI.
In fact, Kate found similar success with all of her clients,
regardless of industry or company size. So, along with one heckuva
team, she created Lately to automate the whole kit and caboodle with
AI.
Lately helps humans write better marketing content in collaboration with artificial intelligence and software automation. (That collaboration part is key, btw. And is the basis of everything we do.)
Lately helps humans write better marketing content in collaboration
with artificial intelligence and software automation. (That
collaboration part is key, btw. And is the basis of everything we do.)
Leading by example is core to our product and our belief. We walk the
talk. And we do it, together.
Because Lately is a community. We see ourselves as an extension of our
customers' marketing teams and we prioritize relatability and
listening so they see us as not AI-powered software but as humans. We
actively try to get to know each and every one of them and make
ourselves available for them to get to know us.
Most importantly, we emphasize these beliefs internally, as well.
Authenticity through honesty, collaboration, productive dialogue and a
genuine desire to solve problems together is our lifeblood. As we are
a community to our customers, we are also a community to ourselves; we
recognize the magnitude of the journey we're on and rely upon each
other to both acknowledge successes and work through challenges.
Together, in partnership with our customers, we’re growing Lately into
a new evolution of AI-content creation software that humans truly
love.
